CLIENT
Electrical Industries Group
BACKGROUND
Electrical Industries Group Ltd. (EIG) is a conglomeration of 3 major locally owned brands, each with a unique blend of products. The challenge for developing this Brand Identity was the unification of these very distinct brands and having the logo represent each of them equally. The design also needed to embody and express the ideals of the company and its executives. By applying characteristics from the brand equity they’ve amassed over their many years of operation, we approached their branding in a very literal and direct manner. By focusing on the keywords that represent the brand’s essence and its main product categories (Cables, Lighting & Power, and Plastics), we developed the logo using the ‘EIG’ initials in a vertically layered manner. This design is tied together by the forth category, Distribution, by using the single stripe running through each of the product representations which has become the company’s signature of approval. This adds a sense of flow and expresses the ‘unified distinction’ of the companies.
- Electrical Industries Limited
EIG Cables Division:
The largest manufacturer of cables in the Caribbean – producing cables to British, American and Dutch standards. - Agos Lighting
EIG Lighting & Power Division:
The largest manufacturer of fluorescent lighting fixtures in the Caribbean with UL listing and product certification; with 60% of plant output sold to the US market. - Century Eslon
EIG Plastics Division:
The producer of the widest range of PVC manufactured products including pipes, fittings, water/septic tanks, pails/buckets, traffic barriers. - Distribution
EIG is also a local distributor and representative of internationally known brands such as GE Energy Management, DAB, Leviton, Lucy Switchgear, among many others.
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